Motive, formerly KeepTruckin, sells ELD and telematics to fleets; its pricing is behind a contact form. Carriers can opt in to share Motive location with a brokerage for the duration of a load; PingPoint instead tracks the driver's phone at $0.65 per load.
$0.65 per load · $0.02 per position read over the API · live map and tracking link in the cabinet free · no subscription
| PingPoint | Motive | |
|---|---|---|
| Who buys it | The broker, per load | The fleet [1] |
| Price | $0.65 per load; $0.02 per API position read; live map and tracking link in the cabinet free (pricing) | Contact form [2]; amounts not published |
| How a broker gets location | Creates the load; the driver installs the free app from a text | Consenting carriers share Motive location with a brokerage “for the duration of the load” [3]; one-click Trucker Tools integration [4] |
| Carrier | Nothing to set up for the carrier or dispatcher | Carrier must run Motive and opt in; can turn integrations on or off [3] |
| Who it is for | Freight brokers tracking loads on carriers they don't control; AI agents and TMSs over the API | “nearly 100,000 customers”, by its own count [1] |
| Company | Suverse LLC | Filed for an IPO in Dec 2025 and withdrew it on Sep 10 2026 (Renaissance Capital) [5] |
Numbers in brackets refer to the sources below. “Not published” means we did not find it on the vendor's public pages on 2026-11-05.
The carrier runs Motive and opts in to share location with your brokerage.
You don't control the carrier's ELD and want tracking on any driver with a smartphone, priced per load.
| Fact | Source | Checked |
|---|---|---|
| [1] Motive press release, Jun 4 2026 | gomotive.com | 2026-11-05 |
| [2] Motive pricing (contact form) | gomotive.com | 2026-11-05 |
| [3] Motive blog: app marketplace (2020) | gomotive.com | 2026-11-05 |
| [4] Trucker Tools: Motive integration | truckertools.com | 2026-11-05 |
| [5] Renaissance Capital, Sep 10 2026 | renaissancecapital.com | 2026-11-05 |
Facts checked 2026-11-05.