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PingPoint vs Trucker Tools: published $0.65 per load vs demo-based pricing

PingPoint publishes $0.65 per load and lets a broker sign up and create a load the same day. Trucker Tools, acquired by DAT in December 2024, offers load tracking by app, ELD/telematics and SMS or WhatsApp; its broker pricing is not published.

$0.65 per load · $0.02 per position read over the API · live map and tracking link in the cabinet free · no subscription

PingPointTrucker Tools
Price$0.65 per load; $0.02 per API position read; live map and tracking link in the cabinet free (pricing)Broker price not published; demo request [1]
How you startSign up with email, Google or GitHub; $10 credit to startDemo request [1]
DriverGets a text message and installs the free PingPoint Driver app (iPhone, Android); no driver accountSMS or WhatsApp tracking: “All that's required is the driver's phone number” [2]; or the Trucker Tools app, or ELD/telematics [2]
CarrierNothing to set up for the carrier or dispatcherELD tracking “free to use for carriers”, one-time setup [3]
ImplementationSign up with email, Google or GitHub; $10 credit to startIntegrated into the broker's systems [2]; timeline and fee not published
Who it is forFreight brokers tracking loads on carriers they don't control; AI agents and TMSs over the APIBrokers and carriers [4]
ScaleNot published“more than 750 leading freight brokers”, by DAT's count [5]
APIPublic REST API, TypeScript SDK and MCP server (docs)Public developer portal for creating, updating and tracking loads [6]
OwnershipSuverse LLCDAT acquired Trucker Tools' operations, Dec 17 2024 [5]

Numbers in brackets refer to the sources below. “Not published” means we did not find it on the vendor's public pages on 2026-11-05.

When Trucker Tools may fit better

You need tracking without an app install (SMS or WhatsApp), carriers' ELD connections, or capacity tools alongside tracking.

When PingPoint may fit better

You want a published per-load price and self-serve signup without a demo, and your drivers can install a free app from a text message.

How PingPoint connects. You sign up with email, Google or GitHub and start with a $10 credit. The driver gets a text message with a link and installs the free PingPoint Driver app (iPhone, Android) — no driver account. The carrier and the dispatcher don't need to set anything up.

Sources

FactSourceChecked
[1] Trucker Tools demo requestinfo.truckertools.com2026-11-05
[2] Trucker Tools load tracking for brokerstruckertools.com2026-11-05
[3] Trucker Tools ELD carrier integrationtruckertools.com2026-11-05
[4] Trucker Tools home pagetruckertools.com2026-11-05
[5] DAT news release, Dec 17 2024dat.com2026-11-05
[6] Trucker Tools developer portaldeveloper.truckertools.com2026-11-05

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Facts checked 2026-11-05.